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Two Great Advantages of Using Promotional Products

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Dave Burnett here, from An Opportunity Knocks. Today I want to discuss two great advantages of using promotional products. I want to explain how targeted they can be and how promotional items give life to your brand. You see, the … Continue reading

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Selecting Promotional Product That Shout Out Your Brand

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 What I want to cover today is how you select promotional products that truly represent your brand, that have your name all over them, so to speak. I want to help you cover all the bases when you’re designing promotional … Continue reading

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Three Strategies Best Executed with Select Promotional Products

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Today I want to address three strategies that are best executed with the addition of the right promotional product selection. Those three strategies are rebranding, public relations, and image building.  Let’s start with rebranding. When you focus on rebranding, there … Continue reading

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The What, Where, and How of Selecting Promotional Products

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Two important factors to take into consideration for deciding which promotional items best align with your marketing or branding efforts are the actual events or occasions where you will be using them and how you are planning to deliver them—the … Continue reading

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Tips for Selecting Promotional Products

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Before you even select the promotional products you want to use to publicize your brand or spread the word about your services, you’ve got some target marketing to do, and some careful planning. So today I’m going to cover these … Continue reading

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You Can’t Go Wrong with the Top Four Most Popular Promotional Product Categories

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According to the Advertising Specialty Institute, there are four categories of promotional products that rank the highest across two continents and twelve major cities. In 2012, The ASI surveyed twelve metropolitan giants across four countries and two continents. In case … Continue reading

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Make an Impression with These Tips for Selecting Promotional Products

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I read recently that for something to become a habit you have to do it thirty to forty times. In other words, you have to get used to doing it on a regular basis. I think the same is true … Continue reading

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Branded versus Generic – Does It Matter?

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I won’t hold you in suspense. There’s no doubt that branded products really matter over generic products. So I will give you some examples of name brand promotional products that I’m sure you will recognize, and then I’ll discuss how … Continue reading

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Statistics Show That Promotional Products Are Valued the World Over

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          In 2012, the Advertising Specialty Institute did a cost analysis study of promotional products as compared to other advertising media. And they came up with some really fascinating statistical information that I would like to … Continue reading

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